Karasu Technologies’ New App Makes Customer Retention Painless at $1 per Day or Less

ORLANDO, Fla. (Feb. 1, 2016)  An Orlando technology company has launched a new app to help businesses process customer loyalty and gift programs painlessly—for about $1 per day.

Engage:Value, the new app from Karasu Technologies, Inc., will let businesses say goodbye to transaction fees, chargebacks and limited processing quotas while maintaining total control over all funds and all data.

Erik Paul, chief executive officer of Karasu Technologies, said Engage:Value is focused on a burgeoning U.S. market.   The product fits into virtually any operation where funds are exchanged for products and/or services.

“According to one recent poll, there are 2.6 billion loyalty program memberships in the U.S. today. That’s approximately 11 for each adult in the country. And loyalty program memberships increased by 26.7 percent between 2012 and 2014,” Paul explained.

“We have more than 20 years of experience in retail POS processing, and we designed Engage:Value to eliminate the flaws we have seen in conventional customer loyalty procedures and streamlined the process.  By doing that we significantly reduced processing costs and we can safely claim that Engage:Value is the least costly, most productive customer loyalty system on the market today,” he said.

“Engage:Value’s flat-fee, easy to understand pricing means no hidden charges, no per-swipe fees, no limits, and no confusing or convoluted terms or policies,” Paul said.

“For just about a $1 a day a business can increase profits, retain customers and market itself more effectively,” he said.

Best of all, Engage:Value is a web-based software application that is simple to learn and operate,” Paul added.

Most retail businesses today use customer loyalty programs to encourage repeat business. According to nationwide studies, total spending on gift cards alone increased by 28 percent since 2006. Retailers who switch from paper gift cards to plastic—cards that resemble credit cards—see sales increase by an average of more than 50 percent.

“The market is enormous and we are sure we have the best tool available to retailers today,” Paul announced.

Paul says his product has worked for a variety of client businesses from automotive dealers, medical providers and multi-venue arts and museum complexes to retail franchises, restaurants and massage practices,  to name a few.

Karasu Technologies is a recent graduate of the UCF Business Incubation Program at Central Florida Research Park in East Orange County.

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For more information, contact

Erik Paul, CEO, Karasu Technologies, Inc. erik.paul@karasutech.com 407-801-0220

Carol Ann Dykes, Site Manager, UCF Business Incubation Program 407-207-2426 carolann.dykes@ucf.edu

Beth Payan, Larry Vershel Communications, lvershelco@aol.com or 407-644-4142

About Karasu Technologies

Karasu Technologies is a leader in the development of business solutions that create efficiencies, add to the bottom line and drive and retain client base for long-term, profitable relationships.  Their solutions see beyond the facts and figures and help clients grow their businesses based on data analysis instead of hunches.

About the University of Central Florida Business Incubation Program

The University of Central Florida Business Incubation Program is a community resource that provides early-stage companies with the tools, training and infrastructure to become financially stable, high growth / impact enterprises. Since 1999, this award-winning program has helped hundreds of local startup companies reach their potential faster by providing vital business development resources.

With seven facilities throughout the region, the UCF Business Incubation Program is an economic development partnership between the University of Central Florida, the Corridor, Orange, Osceola, Seminole and Volusia Counties, and the cities of Apopka, Kissimmee, Orlando and Winter Springs.  Participating companies sustain more than 3,600 local jobs and have had a total impact of $1.51B on regional sales and $2.48B on regional economic output. During the last fiscal year, the program has returned $7.95 for every $1 invested in the program. For more information, visit www.incubator.ucf.edu.