A straightforward session for entrepreneurs and business owners who want to understand what’s actually working in digital marketing, how to build a digital presence, and capture conversions online with actionable insights to improve your efforts immediately. Here's what you'll learn at this event: What’s Really Going On in Digital Marketing: Where most businesses go wrong […]
Clarify the business, the problem it solves, and how to communicate the opportunity effectively. Participants will: Develop or refine a concise explanation of their business and the problem they are addressing Practice communicating their value proposition clearly Receive feedback from experienced entrepreneurs and peers Identify key areas they want to strengthen during the six-week program […]
Understand the customer problem before investing significant time and resources in a solution. Participants will: Identify and clarify their target customer Explore effective approaches to customer discovery and interviewing Learn how to distinguish assumptions from evidence Develop practical ways to test whether a problem is meaningful to potential customers Identify next steps for gathering and […]
Turn customer insights into a solution that can be tested, improved, and refined. Participants will: Connect customer feedback to product or service decisions Explore approaches for developing an MVP, prototype, or testable solution Identify what should be tested before investing significant resources Learn how to gather feedback and use it to improve the offering Define […]
Understanding how sales and marketing work to grow your company Participants will: Understand how sales and marketing work together, but are different Learn key sales tactics to close potential customers Identify the difference between true potential customers and time wasters Develop online marketing funnels to review key milestones in the sales and marketing programs Perform […]