Excellence in Entrepreneurship: Sales, Marketing & Engaging With Your Customers

Understanding how sales and marketing work to grow your company

Participants will:

• Understand how sales and marketing work together, but are different
• Learn key sales tactics to close potential customers
• Identify the difference between true potential customers and time wasters
• Develop online marketing funnels to review key milestones in the sales and marketing programs
• Perform sales exercises to refine your consultative sales process

The session will focus on improving how you approach sales and marketing, leading to more engaged customers.

Meet your facilitator:

Andria Herr is a seasoned sales leader with more than 30 years of experience, focused on organic growth, mergers and acquisitions, P&L management, staff development, recruiting, team leadership, negotiations, and client advocacy. Over her career, she’s helped lead the local teams for Cigna and UnitedHealthcare. She built the local office of two national insurance agencies, including her current employer, Hylant. There, she works with Hylant offices and large companies nationwide to develop cost-saving strategies for corporate health care spend. In addition to her work with Hylant, she is currently the chairman of the Seminole County Commission and serves as on the board of the Central Florida Expressway Authority.