Understand the customer problem before investing significant time and resources in a solution. Participants will: Identify and clarify their target customer Explore effective approaches to customer discovery and interviewing Learn how to distinguish assumptions from evidence Develop practical ways to test whether a problem is meaningful to potential customers Identify next steps for gathering and […]
Turn customer insights into a solution that can be tested, improved, and refined. Participants will: Connect customer feedback to product or service decisions Explore approaches for developing an MVP, prototype, or testable solution Identify what should be tested before investing significant resources Learn how to gather feedback and use it to improve the offering Define […]
Understanding how sales and marketing work to grow your company Participants will: Understand how sales and marketing work together, but are different Learn key sales tactics to close potential customers Identify the difference between true potential customers and time wasters Develop online marketing funnels to review key milestones in the sales and marketing programs Perform […]
Participants review and refine the work developed during Weeks 1–4 and prepare for the Founder Showcase. Meet your facilitator: Brian Bedrick is a pioneering innovation ecosystem leader, incubator leader, and former founder with over three decades of cross-industry experience scaling early-stage ventures and expanding international networks. He founded and led an EdTech startup that provided […]
Participants present their progress, lessons learned, and next steps to a room full of government officials, experienced entrepreneurs, and community leaders. The Founder Showcase will include: Updated elevator pitch Key business/customer insights Lessons learned Progress made during the program Audience "ask" Celebration of participant progress Meet your Presenters: Brian Bedrick is a pioneering innovation ecosystem leader, […]