Excellence in Entrepreneurship: Customer Discovery & Validation

Understand the customer problem before investing significant time and resources in a solution.

Participants will:

• Identify and clarify their target customer
• Explore effective approaches to customer discovery and interviewing
• Learn how to distinguish assumptions from evidence
• Develop practical ways to test whether a problem is meaningful to potential customers
• Identify next steps for gathering and applying customer feedback

The session will emphasize practical customer-focused exercises and real-world examples rather than lecture-based instruction.

Meet your facilitator:

Stan Miller is a strategic storytelling trainer and the founder of Storicate, where he helps founders and business leaders communicate their value in a way people remember and act on. With more than 5,000 professionals coached, his 4P Storytelling Framework is trusted by global brands like AT&T and Nielsen, and has been taught through UCF, Cornell, and USC. A 2X SXSW speaker and former C-level sales executive in tech, Stan knows what it takes to earn a customer’s attention and he teaches founders how to do it without a massive budget or a brand behind them.