Freshorize is a developer of award winning innovative soap, air freshener and sanitary products and Freshorize® 3-in-1, the world’s first liquid handwash that combined a liquid handwash, aerosol air freshener and fragrance gel. When the London-based company wanted to expand its airline market reach beyond the UK, it looked to the UCF Business Incubation Program (UCFBIP), and specifically it’s Soft Landing Program, for help. Soft Landing assists foreign for-profit companies in high-growth fields entering the U.S. market.