Design Agency SoFriendly Launches Website to help Early Stage Companies Survive with “Syrup for Startups”

ORLANDO, Fla. — SoFriendly, a design agency located in Orlando, works all day creating solutions for startups. The team is made up of entrepreneurial designers and developers who are passionate about creating products driven by user experiences. Due to their extensive work with startups, they have just launched a new website,

SoFriendly Owner and Creative Director Justin Mitchell, has worked with companies of all sizes across the globe and saw one common problem amongst early stage startups – money.

“Anyone involved in startups knows that launching one is a costly, time-intensive task.  Overcoming the initial headaches can be daunting,” Mitchell said.

Marketing manager at SoFriendly, Hunter McKinley noted that there are a lot of products a business must have to survive while getting started – “products can often be costly and ultimately prevent startups from having any cash flow,” he said. The SoFriendly team saw this problem for early stage startups and quickly designed a solution – Syrup for Startups. is a website dedicated to providing discounts on products and services essential to everyday startup life. The vision was to always help startups save some money, Mitchell explained.  “When starting out, buying everything at full price can be tough, but with Syrup it is now possible to get those necessary products at a discounted rate,” he said.

The site is launching with six categories: Design, Development, Business, Learning, Services, and Marketing. Each one is filled with deals from companies who have partnered with SoFriendly and who deliver only premium products and services. Customer Outreach Director Jordan Walker said the website will host monthly app giveaways and will be continually filled with the best discounts they can find. “Startups will now be able to have more cash on hand while still using all the best tools and apps out there,” he said.

Follow the team on social media and check out the website.   Social Media: @itsthisjustin  @jordvnlwalker  @huntermckinley  @getsyrup  @WeAreSoFriendly

SoFriendly is a client company of the UCF Business Incubation Program in Kissimmee.

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Justin Mitchell, Owner / Creative Director, SoFriendly, 321-300-5591

Jim Bowie, Site Manager, UCF Business Incubation Program, (407) 343-4300

Beth Payan or Larry Vershel, Larry Vershel Communications Inc 407-644-4142

About the UCF Business Incubation Program:

The University of Central Florida Business Incubation Program is a community resource that provides early-stage companies with the tools, training and infrastructure to become financially stable, high growth / impact enterprises.   Since 1999, this award-winning program has helped hundreds of local startup companies reach their potential faster by providing vital business development resources.

With seven facilities throughout the region, the UCF Business Incubation Program is an economic development partnership between the University of Central Florida, the Corridor, Orange, Osceola, Seminole and Volusia Counties, and the cities of Apopka, Kissimmee, Orlando and Winter Springs.  Participating companies sustain more than 3,600 local jobs and have had a total impact of $1.51B on regional sales and $2.48B on regional economic output.  During the last fiscal year, the program has returned $7.95 for every $1.00 invested in the program.   For more information, visit