Winter Springs-Based Anti-Counterfeiting Technology Company Adds New Channel Partner Developer to Corporate Staff
WINTER SPRINGS, Fla. (April 10, 2015) – Spectrum Dynamix Inc. has hired David Fonseca as senior vice president of channel development.
Fonseca – who has been in the barcode/RFID item-tracking industry since the mid-1980s – previously partnered with pioneering companies such as Telxon, Symbol Technologies and Metrologic, all of which now are part of other major companies like Google and Honeywell.
In his new role, Fonseca – a channel sales executive with more than 30 years of national and international business-to-business experience – will be charged with recruiting other companies to become partners with Spectrum Dynamix, the developer of SpectraSure™, a chemically-based security additive that makes it impossible to counterfeit a marked product.
The co-branding relationship between Spectrum Dynamix and channel partner businesses will help legitimate manufacturers retain some of the more than $750 billion that is lost to counterfeiters annually, explained Russell Case, chief executive officer of Spectrum Dynamix.
Spectrum Dynamix is a client company of the University of Central Florida Business Incubation Program located in Winter Springs
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For more information about this release, please contact:
Russell Case, CEO/CTO Spectrum Dynamix Inc., 407-588-7346 or Russ.Case@spectrumdynamix.com
Rafael Caamano, associate director, UCF Business Incubation Program, 407-278-4881 or rafael.caamano@ucf.edu
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 or LvershelCo@aol.com
About the UCF Business Incubation Program:
The University of Central Florida Business Incubation Program is a community resource that provides early-stage companies with the tools, training and infrastructure to become financially stable, high growth / impact enterprises. Since 1999, this award-winning program has helped hundreds of local startup companies reach their potential faster by providing vital business development resources.
With seven facilities throughout the region, the UCF Business Incubation Program is an economic development partnership between the University of Central Florida, the Corridor, Orange, Osceola, Seminole and Volusia Counties, and the cities of Apopka, Kissimmee, Orlando and Winter Springs. Participating companies sustain more than 3,600 local jobs and have had a total impact of $1.518 on regional sales and $2.488 on regional economic output. During the last fiscal year, the program has returned $7.95 for every $1.00 invested in the program.
For more information, visit www.incubator.ucf.edu.
