TRACTION PHASE

Validating the Foundation (Up to 12 Months)

The Traction Phase is designed for early-stage companies that are still validating their idea, product, or service. This phase focuses on answering the most critical question: Does the market want what you are building?

Over a 12-month period, founders work closely with experienced coaches, consultants, and mentors to reduce risk, sharpen focus, and build a strong market foundation.

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    Is your company headquartered in Central Florida?

    Is your company a for-profit business?

    Is your company independent of a franchise?

    Can your business scale?

    Is your company technology or innovation driven?

    Please select your location

    Traction Phase outcomes include:

    • Clear problem–solution fit
    • Defined target customer and value proposition
    • Validated product-market fit through real customer engagement
    • Early revenue or pilot customers
    • A repeatable go-to-market strategy

    Core areas of support:

    • Customer discovery and market validation
    • Minimum viable product (MVP) development and refinement
    • Pricing, positioning, and messaging
    • Sales strategy and early customer acquisition
    • Founder readiness and execution discipline

    This phase is about learning fast, validating assumptions, and building momentum—without overextending resources.

    WHAT WE OFFER

    Business Development

    Business Operations

    Connections to Capital

    Mentorship

    Workspace