Orlando, FL – July 31, 2025 – Candace Crowe Design (CCD), developers of BRAG book, has been selected by the Florida Society of Plastic Surgeons (FSPS) to rebrand its official website, FSPS.org, and develop a modern member directory that leverages the power of before and after photos. Now, FSPS members will be able to maximize their Member Profile and get leads.
With the launch of the new FSPS website, members can now feature up to 8 SEO-optimized before and after cases in both the main gallery and on their member profile pages. Members who take advantage of this opportunity will gain increased visibility and receive qualified leads. These galleries are designed to attract and convert prospective patients actively searching for board-certified plastic surgeons in Florida.
To accomplish this, the site uses BRAG book V2, which powers a centralized Before & After Gallery and individual galleries for member pages showcasing their work.
“Before and after photos” remains one of the most-searched terms in aesthetic plastic surgery. When Dr. Rosenthal tasked CCD with redesigning the FSPS site, his vision was clear: to create the go-to online destination for Floridians researching aesthetic procedures—and to set a national standard for what a society website can be.
With the automatic SEO programmed into BRAG book, the site will serve as a powerful tool to help patients connect directly with board-certified plastic surgeons in Florida. Every member page now has a consultation request form to assist in producing qualified leads, directly connecting prospective patients with FSPS members.
The new site comes with a dashboard for the gallery where the society can review and approve newly uploaded cases, know the most popular photos, number of cases in the gallery, number of leads generated for the members, and much more.
Working closely with FSPS President Dr. Andrew Rosenthal and the Society’s leadership, CCD modernized the site’s design, integrated a new FSPS logo, and enhanced the website’s utility.
“Our vision for the new FSPS.org is to build something beautiful, functional, and truly beneficial for both patients and our members,” said Dr. Rosenthal. “Candace Crowe Design understands our mission and brings the technical and creative expertise to bring it to life.”
The relaunch is timed to align with the lead-up to FSPS’s prestigious annual meeting at The Breakers in Palm Beach this December.
CCD also acknowledges and thanks Red Spot Interactive, who has supported FSPS.org for several years.
About Candace Crowe Design
Founded in 1999, Candace Crowe Design is a family-owned marketing firm specializing in services for aesthetic and plastic surgery professionals across North America. With over 500 clients served, CCD is recognized for its authentic, results-driven approach to marketing and for developing BRAG book, the industry’s leading before-and-after gallery platform.
Candace Crowe Design is a 2016 graduate of the UCF Business Incubation Program,
