Soft Landing Program

Expanding into a new market creates opportunity—but also complexity, risk, and expensive mistakes. The U.S. & Florida Market Entry Program helps companies launch operations, build early traction, and create a strong foundation for growth using Central Florida as a strategic base.

Delivered through the UCF Business Incubation Program and its partner network, the program combines local infrastructure, guidance, and connections to help companies move faster and make better decisions.

WHO IS THIS PROGRAM FOR?

This program is designed for companies that:

  • Are expanding into Florida, the Southeast, or a new U.S. market
  • Have a product or service ready to commercialize or scale
  • Want to reduce risk, avoid costly mistakes, and accelerate execution
  • Need help turning expansion plans into action, traction, and results
  • Are ready to invest in building a real, scalable presence

A FLEXIBLE, PROVEN PATH TO MARKET

Companies can engage in one or more stages depending on their needs:

Prepare & Enter: 

Clarify market approach, choose the right structure, and complete the practical steps required to begin operating.

Establish & Operate

Set up local presence, use flexible workspace, begin executing in-market, and connect into the regional business and innovation environment.

Expand & Scale

Strengthen go-to-market execution, build partnerships, and grow operating capacity.

Services are modular and customized—companies select only what they need.

INDUSTRY FOCUS AREAS

We support growth companies in innovation-driven sectors, such as:

  • Optics & Photonics
  • Simulation, Training & Defense
  • Space & Aerospace
  • Life & Health Sciences
  • Advanced Manufacturing
  • Cybersecurity
  • Immersive & Augmented Technologies
  • Semiconductors
  • Ag-Tech & Environmental Technologies

WHY CENTRAL FLORIDA & UCF

Central Florida offers a strong platform for companies looking to establish or expand operations:

  • A fast-growing, business-friendly innovation region
  • Strong industry clusters across aerospace, defense, simulation, photonics, and health tech
  • Access to UCF, one of the nation’s largest research universities, and its innovation ecosystem
  • A collaborative environment supported by industry, government, and economic development partners
  • A cost-effective region to build and operate

The UCF Business Incubation Program provides experienced guidance, facilities, and connections that help companies navigate the market entry process more effectively.

GET STARTED

Whether you are entering a new market or expanding your footprint, the U.S. & Florida Market Entry Program provides a clear, supported path forward.

Start with a short inquiry form and our team will follow up to:

  • Understand your goals
  • Assess your expansion stage
  • Recommend next steps

Start Your Market Entry Plan, Submit an Interest Form:

Interest Form