Knowing what the media wants to cover and how to pitch your story to the press will give your business free marketing to untold potential customers.
What will you learn in this seminar?
- How to write a press release that will be read by a reporter
- Targeting your press release to the right reporter
- How to become an expert
- The do’s and don’ts of talking to the press
Alan Byrd & Associates
A little bit about Alan—Alan spent more than a decade as a reporter for the Orlando Business Journal, covering some of Orlando’s biggest companies. His work was recognized dozens of times on a local, state, regional and national level, winning the best business story in the United States in 1998. Today, Alan works with businesses of all sizes to tell their story in a variety of methods. His clients are regularly featured in publications around the world, including the New York Times, Wall Street Journal, Washington Post and more.